
Discover the Future of Dining: Top 4 Features NOVA Is Showcasing at CRS 2025
Imagine a restaurant that runs itself—optimally staffed, seamlessly managed, and deeply connected to every guest. NOVA can make that possible. NOVA is the answer to all your workforce management, guest satisfaction, revenue generation, and brand enhancement worries - packed into one intelligent restaurant management platform. However, seeing is believing.
We are coming to the California Restaurant Show on August 3-5 at the Anaheim Convention Center, Booth 714, and would love to meet you there. Visit us and experience how NOVA is transforming restaurant businesses with AI-native capabilities.
“We’d love to show you how—and as our guest, your entry to the California Restaurant Show 2025 is on us.”
Simply sign up to receive a complimentary entry pass to the exciting event.

NOVA has features for every restaurant management function, from ordering and employee management to marketing. Here are the advanced features you will get to experience at the California Restaurant Show.
Feature #1: End-to-End Restaurant Management
What it does:
Restaurant tools working in silos is not a good idea. Also, restaurant tools from different vendors lead to real-time data synchronization errors and inconsistent performance. For instance, if your restaurant POS and CRM data are not synchronized in real-time, servers might not be able to convey the best offers at the tableside.
NOVA offers a restaurant management experience like never before. It integrates all back-of-the-house and front-of-the-house functions to offer restaurateurs a comprehensive solution. From handheld POS, in-built CRM, and kitchen display systems, to workforce management, payroll, AI-enabled marketing engine, and menu engineering - it has everything.
But what does that mean? It means seamless tableside ordering. Customers get real-time visibility of dynamic menu options. Orders are populated directly from the table side to the POS, eliminating the time wasted from order to preparation. It also gives customers the ability to pay from their preferred method and add tips at the table, leading to faster turns.
What it also means is that restaurateurs get advanced reports and AI-based suggestions to streamline different facets of the business. Get suggestions regarding loyalty programs, item promotions, inventory optimization, scheduling management, and more. Industry-specific predefined reports, such as sales, inventory, productivity, and compliance, offer 360-degree visibility into restaurant operations. You can also customize reports as per business requirements.
Real-world impact:
NOVA takes your restaurant operations to the next level. It boosts employee productivity, eliminates human errors, and reduces customers’ efforts. Be free from the hassles of adopting a plethora of tools for each restaurant function. NOVA is an all-in-one solution for every restaurant’s needs.
Feature #2: AI-Driven Timesheet and Payroll
What it does:
Payroll management has always been a challenge for restaurants, given the diverse pay structures of salaried and non-salaried employees. Moreover, unlike traditional 9-to-5 jobs, the irregular work hours make it difficult to track hours accurately and calculate pay, especially when overtime rules apply. Restaurateurs must also keep track of all the relevant taxes and forms to avoid penalties. Add to it challenges like tip management, wage calculations, and more.
NOVA offers you a one-stop platform for payroll calculations, management, and processing. The AI-native platform optimizes staff management by simplifying workforce scheduling. Moreover, it enables managers to track employee time accurately, leading to efficient wage calculations.
Managing and calculating tips is an integral part of payroll management. NOVA offers an integrated tip manager to manage tip pools and distribute tips based on a percentage-based split or point-based sharing. Tips are processed automatically as per the set policies.
Real-world impact:
NOVA reduces labor costs by up to 15% while ensuring compliance and consistency. It ensures accurate payroll management with no manual calculations. An efficient payroll calculation ensures tax compliance and a hassle-free process.
Feature #3: AI-Driven Marketing Campaigns with Built-in CRM
What it does:
Why juggle separate tools for CRM, email marketing, and social media promotions when NOVA gives you everything in one powerful, AI-native engine? NOVA is a complete solution that combines marketing, CRM, and POS functions to launch lucrative marketing campaigns across the board. Our AI-native engine handles everything from guest segmentation to campaign delivery in one seamless flow.
Guests are automatically grouped based on behavior, visit frequency, preferences, spend patterns, and more. Whether you’re targeting first-time visitors, loyal regulars, or lapsed guests, NOVA ensures each group gets the right message at the right moment.
Want to promote a best-selling dish or push items before they expire? Just type your goal. NOVA’s AI will generate personalized messaging, design marketing creatives, and schedule the campaign to your target audience - across email, SMS, and social media - all automatically.
Real-world impact:
You reach the right guests, with the right message, at the right time. Moreover, since the campaigns are personalized, they drive higher engagement, boosting the bottom line. Restaurants using NOVA’s AI-powered marketing engine have seen a surge in guest engagement, repeat visits, and revenue per diner. What’s more, every campaign gets smarter with each run, continuously optimizing your marketing ROI without lifting a finger.
Feature #4: Guest Engagement & Loyalty
What it does:
In today’s dining landscape, great food isn’t enough - memorable guest experiences are what create lifelong fans. In order to provide a delightful guest experience, you need to know the customers well. Are they vegetarian, non-vegetarian, or vegan? Do they prefer to dine in or take out? Are they working professionals or college students? Do they normally come for lunch or dinner? Offering a personalized experience to customers requires an intelligent restaurant management solution with advanced analytics and reporting. Adopt the AI-native NOVA platform and give your customers an experience to remember.
With NOVA, guest engagement goes beyond the table and becomes a personalized journey at every touchpoint. NOVA captures rich guest data - dietary preferences, order history, dining times, favorite dishes, and even past feedback - to build a 360° guest profile. This data powers smarter, more human interactions, whether your guests are dining in, ordering takeout, or booking a private event.
NOVA’s handheld POS redefines the tableside experience. Servers can instantly access each guest’s order history and preferences, allowing them to suggest personalized add-ons, upgrades, or modifiers that feel thoughtful, not pushy. With real-time inventory visibility built in, they’ll never have to backtrack on an order due to stockouts, avoiding awkward moments and improving guest trust. Plus, with loyalty seamlessly integrated into the POS and CRM, servers can effortlessly apply relevant rewards, discounts, or points, making every interaction feel like a VIP experience - NOVA ensures your restaurant stays connected in thoughtful, automated ways.
Real-world impact:
NOVA turns first-time visitors into lifelong fans by driving deeper connections and repeat visits. Its built-in CRM and loyalty engine automatically track points, deliver personalized offers, and capture feedback, all from the same platform that powers your POS. The result? Higher retention, increased spend per guest, and a consistently elevated guest experience.
Exclusive Invitation: Get Your Complimentary VIP Pass
Your complimentary passes to the California Restaurant Show are waiting. Sign up for this limited-period offer now and get a first-hand experience of NOVA’s game-changing restaurant management platform.
As our guest, you’ll enjoy free admission to CRS 2025, which is worth $80.
What’s more -
- Live demos of all 4 features
- 1:1 strategy sessions with our experts
- Show-only perks worth up to $10,000
Show-Only Perks for Attendees
- Free hardware bundle worth up to $10,000 (based on qualifying criteria)
- Complimentary AI Marketing Campaign access for up to 6 months
- Free 3rd-party delivery integrations for up to 1 year
- Waived software fees for up to 3 months

Conclusion
Whether you’re scaling multiple locations or running a single café, NOVA can help you thrive. From intelligent solutions to expert professionals, we have everything you need to take your restaurant to new heights. Meet us at the California Restaurant Show and experience NOVA’s unmatched offerings.